Digital users are engaging with their mobile devices more than ever before, with mobile traffic growth projected to accelerate at a significant clip over the next few years. While mobile advertising spend is projected follow suit by growing at an average of 33% per year over the next four years, it’s still a new and sometimes vexing channel for many brands.

This September, Rubicon Project and InMobi collaborated to survey digital advertising buyers about both their perspectives on mobile native advertising opportunities and their plans for testing mobile native. We wanted to understand how buyers are thinking about mobile native advertising, what motivates them to consider trying mobile native, and what challenges they perceive with testing it. Sign up below to download the highlights and executive summary.
















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